Wedding dresses on display in a bridal boutique, with white garments hanging on wooden hangers under a large crystal chandelier.

fairhope

visit us:

152 N Section Street
Fairhope, AL 36532

store hours:

Monday - Saturday 10AM - 5PM
Closed on Sundays

contact us:

Phone: (251) 990-3244

Email: fairhope@beablissbride.com

REQUEST AN APPOINTMENT

say yes to your dream dress

✳︎

say yes to your dream dress

✳︎

say yes to your dream dress

✳︎

say yes to your dream dress

✳︎

say yes to your dream dress

✳︎

say yes to your dream dress ✳︎ say yes to your dream dress ✳︎ say yes to your dream dress ✳︎ say yes to your dream dress ✳︎ say yes to your dream dress ✳︎

Wedding dresses hanging on a rack in a boutique with clear ghost chairs and small gold tables with floral arrangements

About

Our Fairhope boutique has been providing a personalized bridal experience to brides since 2011. Nestled amidst the chic downtown shopping district of Fairhope, AL, Bliss Bridal can accommodate the desired style and budget of any bride with an upscale yet affordable experience.

We work tirelessly to provide our brides with unique pieces that will leave a lasting impression on your big day, with all gowns under $4000. Each Bliss Bridal location carries a thoughtfully curated selection of gowns, with sample sizes available to try on in bridal sizes 6–26.

Our designers include: Allure Romance, Madison James, Lillian West , Justin Alexander Bridal, Justin Alexander Signature, Sincerity Bridal, and the exclusive Justin Alexander Diamond Collection.

We recommend booking an appointment with us when shopping for your bridal gown, as we tailor to a personal shopping experience. We can’t wait to help you find the gown of your dreams!

BOOK YOUR APPOINTMENT
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Banner with navy background reading "the knot Best of Weddings Hall of Fame" with a small red star and white lines.
Red circular logo with white text that reads "the knot BEST OF WEDDINGS 2022".
A circular graphic with a red background and white text that reads "the knot BEST OF WEDDINGS 2021."
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ADDITIONAL SERVICES

  • A bride in a white wedding gown with lace details, standing outdoors under a large tree with green leaves, smiling and holding the edges of her veil.

    Bridal Accessories

    From traditional cathedral veils to modern monogrammed designs, detachable trains to statement satin bows, and jewelry to complete your bridal look, we’ll help create a look that is perfectly you.

    Bliss Bridal Fairhope carries veils, headpieces and jewelry by Allure Bridals, Justin Alexander, Bel Aire Bridal, Thanks & Goodluck, & Malis-Henderson Bridal.

  • A group of men dressed in formal tuxedos with bow ties, standing outdoors on a cloudy day. The central man is adjusting his bow tie and smiling while the others are talking or looking away.

    TUXEDO & SUIT RENTALS

    From timeless black tuxedos to effortlessly tailored khaki suits, Jim’s Formalwear offers refined options for the groom and his party. Bliss Bridal Fairhope also makes outfitting the group effortless—receive a complimentary tuxedo with every five rentals. Traveling groomsmen? We’ll handle the details.

    Mardi Gras tails are also available for rental.

  • Back view of a woman in a white strapless gown with a large satin bow at the waist.

    ALTERATIONS

    Once you’ve found your gown, Bliss Bridal offers in-house tailoring to ensure a flawless fit. From subtle adjustments and the perfect hem to one-of-a-kind custom alterations, our expert tailor brings your vision to life. To maintain an exceptional experience, alterations are exclusively available to Bliss Brides.

  • A wedding dress hanging on a window with cream curtains and antique brass curtain tiebacks, outside a balcony with a black railing and greenery.

    preservation

    Bliss brides receive an exclusive discount to preserve your gown for generations with Wedding Gown Preservation Co. — ensuring it can be cherished by your daughter, granddaughter, or even great-granddaughter. As a third-generation company with over 100 years of expertise, they are dedicated to protecting your gown for a lifetime.

  • Wedding dress boutique with white walls, windows, and a variety of wedding gowns on racks, clear chairs, a mirror, and a small seating area.
  • A store display with rows of white wedding dresses hanging on wooden hangers in a bridal boutique with a large crystal chandelier hanging from the ceiling.
  • Bright living room with white walls, large front window, beige sofas, a white marble-top coffee table with gold legs, and side tables with a bouquet of white roses and papers.
  • Wedding dress on a mannequin with a tag that reads 'Bliss Bridal' in a bridal shop.
  • Several white wedding dresses hanging on wooden hangers on a metal clothing rack.
A bride with long dark hair, closed eyes, and elegant makeup, holding her veil delicately while wearing a white strapless wedding dress and silver earrings, standing near a window with natural light.

“We had a wonderful experience at Bliss from the first time we came. Our associate was incredible and helped me find my perfect dress and matching veil, I went in with an idea of what I wanted and she encouraged me to try on different styles and just have fun. I went home that day, and came back later with the rest of my family to show them it was the perfect dress. It was beautiful, comfortable, and reasonably priced. I was also so happy they did alterations in house.

I highly recommend this bridal studio for your wedding dress needs!”

Real Bliss Bride Katt
Close-up of a wedding dress with intricate lace embroidery and floral details.
2026 CLOSURE DATES

January 1 - New Year’s Day

March 20-21 - Arts & Crafts Festival 

May 25 - Memorial Day

July 4 - Independence Day

September 7 - Labor Day

November 26-28 - Thanksgiving

December 24-25 - Christmas

Thank you for your interest in booking an appointment at Bliss Bridal Fairhope! Please fill out the form and one of our stylists will be in touch. We look forward to seeing you soon!

Please note: We recommend submitting your request at least 48 hours prior to the desired appointment time. Requests made within 24 hours of a desired appointment may not be accommodated in time.

PLEASE NOTE: WE ARE CLOSED ON SUNDAYS & DO NOT CONDUCT AFTER-HOURS APPOINTMENTS.

Request an appointment