Bliss Bridal, Fairhope is hosting a Justin Alexander Signature Trunk Show on July 21-23, 2022. This stunning collection will be in store for a limited time, so schedule your appointment today to try on the latest gowns from the Justin Alexander Signature line. Brides will enjoy 10% off any Justin Alexander Signature gown!

The Justin Alexander Signature Fall/Winter 2022 Icons Collection, honors remarkable women who have made waves through the centuries and forged a path for future generations. Inspired by trailblazers like Justin's grandmother Shirley, who co-led the family's journey into bridal back in the 1940s, the collection pays tribute to global changemakers with unfaltering spirits. From activists like Gloria Steinem and Rosa Parks and artists such as Cher, Yoko Ono and Celine Dion to heroines like Joan of Arc and Queen Elizabeth and Hollywood legends such as Meryl Streep and Sarah Jessica Parker - these women have brought positive change to this world in very different ways, each delivering a powerful legacy. Like the women the gowns pay tribute to, every gown in this new series makes its own striking statement; allowing Signature brides to come to life through every detail. Prominent sleeves and necklines bring confidence, distinctive laser cut embroideries, hidden mini skirts and pop-in linings are bold and daring. Clusters of tonal embellishments, luxurious textures, gold metal trims and 3-D floral laces offer impressive finishes for the bride after a wedding day look that will continue to inspire for years to come.

Stay tuned to our social media for sneak peeks of the Fall/Winter 2022 Icon Collection.